My specialization lies in crafting usable and delightful product experience that align seamlessly with businesses’ strategic objectives.
Over the past 15 years, I’ve taken a multitude of challenges for companies of varying sizes and industries. The products I’ve lead have catered to a broad spectrum of users, spanning from business critical groups to users numbering in millions.
As a startup enthusiast, I’ve also breathed life into numerous ideas, resulting in their evolution into thriving and successful products.
As the founding designer at OpenReplay, I am responsible for the brand & product experience. OpenReplay is a user behavior analytics platform that provides product teams with critical insights into user interactions with their products. These insights are powered by LLMs and proprietary ai models, ensuring comprehensive and deep analytical capabilities.
I led the design of Target’s pricing system, used to price all items sold at Target.com and in stores. It was designed to keep Target competitive and compliant with pricing standards.
Discover how summative usability testing, enhanced by tools like OpenReplay, can elevate your product’s market readiness and ongoing success.
Discover the power of SUS survey in improving user-centric design. Learn how to leverages SUS to enhance product experiences.
Monitoring task completion time is crucial for efficient operations. In this article, I’ll discuss methods and tools for this purpose.
Being a one-person product design team has its advantages and disadvantages. In this article, I explore the pros and cons of working solo and discuss the challenges I’ve faced. Additionally, I provide my thoughts on how I’ve learned to overcome these obstacles.
As a product designer, I’ve come to appreciate the power and efficiency of design systems in creating consistent and cohesive user experiences. One essential aspect of design systems that has revolutionized my workflow is the concept of design tokens. In this post, I’ll share my understanding of design tokens in simple terms that every product…
Session replay tools track user actions and help you spot where designs shine or stumble. It’s not spying, it’s learning to make designs better, it’s a game-changer for any designer out there!